The global campaign featuring superstars Jessica Alba and Zac Efron launched by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is set to drive global travel growth and attract more tourists to Dubai. This is yet another unique strategy led by Dubai to position our city as a global hub and the go-to destination for the world. I personally take pride of how Dubai gained grounds on the global front and I look forward to seeing the final outcome of this campaign. Well done #Dubaitourism!